Step 5: Add Your Content

This is where the words go — the story, the pitch, the message. Let’s write the site.

Start With the Core Pages

Home: Hook, pitch, preview of what’s inside
About: Your story, credentials, why you
Services / Products: Clear breakdown with calls to action
Contact: Email, form, phone, map
FAQs: Answer objections before they’re asked

🧠 Plan Your Structure

Use folders and file names that make sense for users and search engines.

/about.html
/services/index.html
/contact/index.html

✍️ Write Like a Human

Use simple language, short sentences, and action verbs. Every page should pass the "So what?" test.

Write for clarity, not cleverness
Break up text with subheadings and lists
Use strong CTAs like “Get a Quote” or “Call Now”

🔍 SEO Considerations

Each page should target 1–2 keywords naturally, include meta tags, and have meaningful headings.

Use <h1> only once per page
Use alt tags on every image
Structure content with semantic HTML

📸 Add Real Media

Stock photos are fine, but real images convert better. Use TinyJPG to compress them for fast load times.

JPEG for photos, PNG for graphics, SVG for icons
Keep image file sizes under 500 KB
Always include descriptive filenames (e.g. plumber-working.jpg)

Copywriting Tools

Grammarly — for spelling and tone
Headlime or Copy.ai — AI copy helpers
CoffeeShop Copywriters — examples of compelling writing

Estimated Time: 5–10 hours depending on how polished you want it

Good Words Are Hard

You can write your own site... or you can skip to the part where it’s already written, edited, optimized, and live.

What if you had a friend in the business — your inside guy — who could do it all for just $50/month?

I'll Handle It For You